• DocumentCode
    3000347
  • Title

    Study on application of semiotics theories in identifier design

  • Author

    Deng, Chaoqun

  • Author_Institution
    Art Coll., Huangshi Inst. of Technol., Huangshi, China
  • fYear
    2009
  • fDate
    26-29 Nov. 2009
  • Firstpage
    507
  • Lastpage
    511
  • Abstract
    Ferdinand de Saussure and Charles Sanders Peirce are pioneers of modern semiotics. According to Saussure, there is arbitrariness in the relation of the signifiant and the signifie, which is influenced by the social statutes. According to Peirce, the sign and the represented object have a logical iconicity, and he paid more attention to the influence of ¿conventionality¿ and the psychological facts of the interpreter. This article analyzes the application of semiotics theories in identifier design from the perspective of iconicity and arbitrariness.
  • Keywords
    design; psychology; arbitrariness perspective; conventionality influence; iconicity perspective; identifier design; interpreter psychological facts; semiotics theories; Art; Chaos; Cognition; Concrete; Educational institutions; Graphics; Logic; Psychology; Trademarks; Visualization; arbitrariness; iconicity; identifier design; signifiant; signifie;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
  • Conference_Location
    Wenzhou
  • Print_ISBN
    978-1-4244-5266-8
  • Electronic_ISBN
    978-1-4244-5268-2
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2009.5375248
  • Filename
    5375248
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3000347