Title :
A research on the willingness of consuming
Author :
Xing, Baixi ; Song, Yu ; Wang, Xinxin ; Shi, Yan
Author_Institution :
Mordern Ind. Design Institude, Zhejiang Univ., Hangzhou, China
Abstract :
According to literature review and a number of market research, there is an analysis about the characteristics of the domestic fragrance market. And then through the research on the consumption habits and attitudes, the result of qualitative and quantitative analysis based on the Logistic Model concludes the impact of the factors in four aspects on the willingness of purchasing perfume. According to the result the market could be divided into 6 segmentations. And the target group could be discovered in further research.
Keywords :
consumer products; logistics; market research; consumption attitudes; consumption habits; domestic fragrance market; logistic model; market research; perfume purchasing; Cities and towns; Clothing industry; Consumer behavior; Data analysis; Educational institutions; Europe; Frequency; Logistics; Market research; Packaging; Branding; Logistic Model; Target Group;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375259
