DocumentCode
3000624
Title
A research on the willingness of consuming
Author
Xing, Baixi ; Song, Yu ; Wang, Xinxin ; Shi, Yan
Author_Institution
Mordern Ind. Design Institude, Zhejiang Univ., Hangzhou, China
fYear
2009
fDate
26-29 Nov. 2009
Firstpage
2029
Lastpage
2034
Abstract
According to literature review and a number of market research, there is an analysis about the characteristics of the domestic fragrance market. And then through the research on the consumption habits and attitudes, the result of qualitative and quantitative analysis based on the Logistic Model concludes the impact of the factors in four aspects on the willingness of purchasing perfume. According to the result the market could be divided into 6 segmentations. And the target group could be discovered in further research.
Keywords
consumer products; logistics; market research; consumption attitudes; consumption habits; domestic fragrance market; logistic model; market research; perfume purchasing; Cities and towns; Clothing industry; Consumer behavior; Data analysis; Educational institutions; Europe; Frequency; Logistics; Market research; Packaging; Branding; Logistic Model; Target Group;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5266-8
Electronic_ISBN
978-1-4244-5268-2
Type
conf
DOI
10.1109/CAIDCD.2009.5375259
Filename
5375259
Link To Document