Research and application of product identity introduction in sewing machine industry

Under the circumstances of encouraging independent intellectual property, nearly all the enterprises were working hard to create new design for their products by means of industrial design, unfortunately, most of them only considered a product´s market and appearance and made the business product identity very confusing. The solution was to introduce product identity (PI). This research put forward introducing product identity design in the enterprises, analyzed sewing machine enterprise´s features, accomplished designing a type of sewing machine product identity system in Xi´an Typical Industry Co., Ltd. This case illustrated that the introduction of product identity design was both correct and feasible.