Title :
The humanized service designs of dress brand terminal
Author_Institution :
Art & Design Coll., Guilin Univ. of Electron. Technol., Guilin, China
Abstract :
The humanized service designs of dress brand terminal become one of the key factors for success in dress market because of the dress production homogenization. The humanized service designs include the designs of sales environment, cash register and information desk and the fitting rooms, air conditions, fragrance, background music etc. The favorable terminal-serving environment represents the style and taste of brand, and has the active effect on the value and image of brand.
Keywords :
clothing industry; customer services; product design; dress brand terminal; dress production homogenization; humanized service designs; terminal-serving environment; Advertising; Art; Clothing; Consumer electronics; Educational institutions; Fitting; Food industry; Frequency; Marketing and sales; Production; Design; Dress Brand Terminal; Humanized Service;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375377
