Title :
The application of colors in series packaging design
Author_Institution :
Inst. of Appl. Sci. & Technol., Guilin Univ. of Electron. Technol., Guilin, China
Abstract :
In the fierce competition of the market, the promotion effects of series packaging are increasing remarkably. The application of series packaging design draws more and more attention. While series design of packaging color is one of the most important forms of series packaging design. Series design of packaging color has a strong visual impact through batch display of similar commodities produced by same company, which is beneficial for building brand image and enhancing market competitiveness.
Keywords :
design; marketing; packaging; batch display; brand image; market competitiveness; packaging color; promotion effects; series packaging design; visual impact; Advertising; Buildings; Color; Consumer electronics; Cultural differences; Design methodology; Displays; Electronics packaging; Environmental economics; Process design; Color; Corporate image shaping; Design of color and application; Series packaging;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375418
