Title :
The research of reverse valuation methods used for product image assets
Author :
Bing, Lv ; Bo, Ze Xiang ; Man, Xue Hong ; Sheng, Lin ; Guang, Sang Shu
Author_Institution :
Mech. Eng. Coll., Univ. of Jinan, Jinan, China
Abstract :
The paper established valuation methods of enterprises product image assets according to earnings present value methods of intangible assets valuation methods on condition that enterprises product image assets is intangible assets, The assets valuation methods of reverse calculation of the enterprise product image overcome the shortcomings of traditional assessment ideas.
Keywords :
cost accounting; marketing; enterprises product image assets; intangible assets valuation; reverse valuation method; Cost accounting; Educational institutions; Frequency; Humans; Image resolution; Indoor environments; Industrial relations; Large-scale systems; Mechanical engineering; Shape; earnings present value methods; intangible assets; product image assets; reverse valuation;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375428
