The contemporary intellectual property and protection in China under the visual threshold of design innovation

The core value of industrial design is innovation. It is important to afford powerful legend safeguard for the application of intellectual property from innovativeness, locality and practicalness. For example, there are industrial design patent protections for innovative design forms, utility model patent protections for innovative utilities. Although China industrial design has developed for decades, there are still many problems in how to protect efficiently for the rights and interests of designers and enterprises. Intellectual property protection technology affords a practical approach to protect innovation results. ¿Intellectual property is the impetus for independent innovations, the ensures for international competition, and the vitalities for economy development.¿ The article has systemically discussed the application of intellectual property in design innovation from four aspects: intellectual property strategy, the relationship of intellectual property and design innovation, the enterprise innovation and intellectual property, and the facing problems and countermeasures of enterprises.