Title :
Study on liquor packaging design
Author :
Guangzhong, Hu ; Tao, Zeng ; Lingyu, Zhang ; Lixiong, Tian ; Jiumei, Zhang
Author_Institution :
Sichuan Univ. of Sci. & Eng., Zigong, China
Abstract :
Wine and its packaging, in the history of human culture, it has not only the existence of an objective material, but a cultural symbol. The paper describes the function of liquor packaging, and discusses the situation, procedure and method of liquor packaging design in detail, and points out that national culture, wine culture, aesthetic trends, corporation visualization and brand strategy should be unified in liquor packaging design. Packaging design of famous Luzhou Laojiao wine enterprise as an example, the liquor packaging design is innovatively attempted.
Keywords :
design; packaging; wine industry; aesthetic trends; brand strategy; corporation visualization; cultural symbol; human culture; liquor packaging design; national culture; wine culture; Art; Containers; Cultural differences; Displays; History; Humans; Marketing and sales; Packaging; Protection; Psychology; Brand Strategy; Liquor; Luzhou Laojiao; Packaging Design;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design, 2009. CAID & CD 2009. IEEE 10th International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5266-8
Electronic_ISBN :
978-1-4244-5268-2
DOI :
10.1109/CAIDCD.2009.5375451
