Title :
MONETA services of SK Telecom: lessons from business convergence experiences for ubiquitous computing services
Author :
Kim, Gi Mun ; Lee, Sang Hoon ; Lee, Seung Chang ; Lee, Ho Geun ; Kwon, Ohbyung
Author_Institution :
Sch. of Bus., Yonsei Univ., Seoul, South Korea
Abstract :
MONETA service is one of the recent attempts by SKT (SK-Telecom) to commercialize ubiquitous computing concepts. MONETA service is developed as a result of business convergence between telecommunication and financial industries. In the course of launching MONETA, SKT has encountered many challenging obstacles. Through SKT experiences of MONETA, we intend to provide business firms, who search for new opportunities for ubiquitous computing, with practical implications.
Keywords :
corporate acquisitions; electronic commerce; mobile communication; mobile handsets; ubiquitous computing; MONETA services; SK Telecom; business convergence; business firms; mobile handsets; ubiquitous computing services; Business; Commercialization; Communication industry; Convergence; Credit cards; Mobile communication; Mobile handsets; Radio frequency; Telecommunications; Ubiquitous computing;
Conference_Titel :
Software Technologies for Future Embedded and Ubiquitous Systems, 2004. Proceedings. Second IEEE Workshop on
Print_ISBN :
0-7695-2123-1
DOI :
10.1109/WSTFES.2004.1300433
