Title :
Fuzzy approach to portfolio methods in strategic management
Author :
Bengin, Vesna ; Kukolj, Dragan
Author_Institution :
Novi Sad Univ., Serbia
Abstract :
In this paper a fuzzy logic approach is applied to the planning process in strategic management. In order to determine the position of a company on market and to recommend future strategies, the data describing business position have been fuzzified and a set of strategies together with their degrees of membership have been obtained as an output. Special attention is paid both to determination of less obvious rules in fuzzy rule table and to the shape of the membership functions
Keywords :
decision support systems; fuzzy logic; fuzzy systems; investment; knowledge based systems; management; strategic planning; business position; decision support systems; fuzzy logic; fuzzy rule table; membership functions; planning process; portfolio methods; strategic management; Availability; Companies; Decision making; Fuzzy logic; Portfolios; Process planning; Shape; Statistical analysis; Strategic planning; Uncertainty;
Conference_Titel :
Systems, Man and Cybernetics, 1995. Intelligent Systems for the 21st Century., IEEE International Conference on
Conference_Location :
Vancouver, BC
Print_ISBN :
0-7803-2559-1
DOI :
10.1109/ICSMC.1995.537928
