Study on the Constitution Dimension of Customer Value under E-Commerce

Under background of the growing competition enterprises had increasingly recognized to seek the competitive advantage from customer. The study on customer was also concerned. At the same time, with the development of information technology e-commerce continued to impact on people´s lives and work pattern. Because the environment of e-commerce model and the traditional business model was quite different, the constitution dimension of customer value had very difference between e-commerce model and traditional business model. Therefore, this paper analyzed the characteristics of customer value and e-business environment from the meaning of customer value. On this basis this paper provided the constitution dimension of customer value under e-commerce environment to provide a referential significance for creating and enhancing customer value under e-commerce environment.