A Fuzzy AHP Approach for Evaluating New Product Projects in Mobile Commerce

Author

Chen, Shouming ; Zheng, Hongliang

Author_Institution

Sch. of Econ. & Manage., Tongji Univ., Shanghai, China

Volume

1

fYear

2009

fDate

7-8 Nov. 2009

Firstpage

460

Lastpage

464

Abstract

Drawing on the literatures on what factors making consumer accept mobile commerce (MC) and what mobile commerce applications are acceptable by consumers, this study suggests that five main elements can help to select the best MC product project for the MC provider. And we construct a multiple-layer evaluation model using these elements. Then, for the specific new product projects selection process, an approach called fuzzy analytical hierarchy process (FAHP) based on triangular fuzzy number is given. Finally, a case study is presented to make this approach more understandable for managers.

Keywords

decision making; electronic commerce; fuzzy set theory; mobile computing; MC product project; MC provider; evaluating new product projects; fuzzy AHP approach; fuzzy analytical hierarchy process; mobile commerce application; multiple layer evaluation model; projects selection process; triangular fuzzy number; Artificial intelligence; Business; Computational intelligence; Conference management; Decision making; Decision support systems; Flexible manufacturing systems; Internet; Mobile computing; Project management; evaluation; fuzzy AHP; mobile commerce; new product;

fLanguage

English

Publisher

ieee

Conference_Titel

Artificial Intelligence and Computational Intelligence, 2009. AICI '09. International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4244-3835-8

Electronic_ISBN

978-0-7695-3816-7

Type

conf

DOI

10.1109/AICI.2009.179

Filename

5376267