A study on e-commerce applying in Taiwan´s restaurant franchise

When Taiwan\´s traditional food industry facing the economic recession in 2008, except strengthen the constitution of themselves, they also promote the market scope to chain to develop franchise system aggressively. In order to promote the competition of enterprise and reduce management cost, this study that the writer counseling "LUNGHSIENCHU" will show the proven process of e-commerce, it becomes e-commerce little by little including retail store management, purchasing operation, service process, customer relationship management and promote management efficiency effectively. Then, they can enlarge franchise chain, food chain e-commerce and become operation model that can\´t be held back.