Title :
The Calculation of the Customer Potential Value Using Association Algorithm
Author :
Zhang, YongLi ; Lu, Gang
Author_Institution :
Manage. Sci. & Eng. Inst., Shijiazhuang Univ. of Econ., Shijiazhuang, China
Abstract :
The calculation of the Customer Potential Value has enormous impact to the enterprise efficiency. In this paper, based on the analysis of purchased products or services, we use Association Algorithm to predict the purchasing products or services that customer will buy in future and purchasing probability, then calculate the potential value of customer. Finally we accomplish the data mining process.
Keywords :
customer profiles; data mining; purchasing; association algorithm; customer potential value; data mining process; enterprise efficiency; purchased product; Algorithm design and analysis; Data mining; Data models; Itemsets; Prediction algorithms; Predictive models; Probability; Association; Customer Potential Value; Data Mining;
Conference_Titel :
Cryptography and Network Security, Data Mining and Knowledge Discovery, E-Commerce & Its Applications and Embedded Systems (CDEE), 2010 First ACIS International Symposium on
Conference_Location :
Qinhuangdao
Print_ISBN :
978-1-4244-9595-5
DOI :
10.1109/CDEE.2010.31
