Title :
Determining the number of dimensions underlying customer-choices with a competitive neural network
Author :
Van Wezel, Michiel C. ; Kok, Joost N. ; Sere, Kaisa
Author_Institution :
Centre for Math. & Comput. Sci., Amsterdam, Netherlands
Abstract :
More and more data about consumer-behaviour is becoming available through the use of database systems and electronic-banking systems. In this paper we describe a neural network (NN)-based technique to extract some useful information from a database holding data about customers of an insurance-company. Using this NN, we try to learn more about the needs and wishes that lead consumers towards specific behaviour, so that better service can be provided in the future. We formulate a more formal version of this problem, describe the NN used, and show results on artificial and real data
Keywords :
financial data processing; insurance data processing; neural nets; unsupervised learning; competitive neural network; consumer-behaviour; customer-choices; error function; insurance-company; Application software; Computer science; Consumer behavior; Costs; Data mining; Database systems; Dentistry; Insurance; Mathematics; Neural networks;
Conference_Titel :
Neural Networks, 1996., IEEE International Conference on
Conference_Location :
Washington, DC
Print_ISBN :
0-7803-3210-5
DOI :
10.1109/ICNN.1996.548941
