Study on mode and value of search engine marketing

With the development of internet technology and internet users, search engine comes into being, which results in the appearance of a new marketing mode called search engine marketing. Search engine marketing is based on search engine technology and internet users´ dependence on search engine, which becomes an important marketing mode under the background of e-commerce. Comparing with the traditional network marketing, search engine marketing has different characteristics and marketing modes, as well as its more values.