Impact of Consumer´s Life-Level on R/M Integrated Supply Chain Management

In order to analyze the impact of consumer´s life-level on R/M integrated supply chain management, a method to describe the effect of the consumerpsilas life-level on the collecting price is shown, then an optimization model of R/M integrated supply chain by applying the description method is improved, and finally, the impact of consumerpsilas life-level on the management of R/M integrated supply chain based on the improved model is analyzed by a numerical example. The numerical results show that the retailer will collect the used-products according to the consumerpsilas life-level. If the consumerpsilas life-level is higher, the retailer would like to collect much more used-products in these areas because they can collect the used-products with lower collecting price. If the consumerpsilas life-level is lower, the retailer will decrease or give up the collecting in these areas if the collected used-products from other areas can satisfy the renew product demand.