• DocumentCode
    3037806
  • Title

    A Study on the Relationship between Native and Customers´ Information of the Enterprise

  • Author

    Yongke, Yuan ; Wei, Wang

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Univ. of Technol., Beijing, China
  • fYear
    2009
  • fDate
    24-26 July 2009
  • Firstpage
    497
  • Lastpage
    500
  • Abstract
    Compared with the study based on the symmetric information between the enterprisepsilas native and exterior, the paper studies the asymmetric information by data mining of the enterprisepsilas native and exterior information, and then analyzes the relationship between them. At last, the software realization frame work is presented. The data-mining of the enterprisepsilas native information is very important for its decision and the CRM study should include the enterprisepsilas native information and should compare their native and exterior information. The example is discussed in the data-mining of customerspsila information and the employeespsila information.
  • Keywords
    customer relationship management; data mining; organisational aspects; personnel; CRM; customer information management; customer relationship management; data mining; employees; enterprise exterior information; enterprise native information; software realization framework; Companies; Conference management; Customer relationship management; Data engineering; Data mining; Decision trees; Engineering management; Financial management; Information analysis; Technology management; CRM; asymmetric information; mployees´ information;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Business Intelligence and Financial Engineering, 2009. BIFE '09. International Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-0-7695-3705-4
  • Type

    conf

  • DOI
    10.1109/BIFE.2009.200
  • Filename
    5208837