DocumentCode
3037806
Title
A Study on the Relationship between Native and Customers´ Information of the Enterprise
Author
Yongke, Yuan ; Wei, Wang
Author_Institution
Sch. of Econ. & Manage., Beijing Univ. of Technol., Beijing, China
fYear
2009
fDate
24-26 July 2009
Firstpage
497
Lastpage
500
Abstract
Compared with the study based on the symmetric information between the enterprisepsilas native and exterior, the paper studies the asymmetric information by data mining of the enterprisepsilas native and exterior information, and then analyzes the relationship between them. At last, the software realization frame work is presented. The data-mining of the enterprisepsilas native information is very important for its decision and the CRM study should include the enterprisepsilas native information and should compare their native and exterior information. The example is discussed in the data-mining of customerspsila information and the employeespsila information.
Keywords
customer relationship management; data mining; organisational aspects; personnel; CRM; customer information management; customer relationship management; data mining; employees; enterprise exterior information; enterprise native information; software realization framework; Companies; Conference management; Customer relationship management; Data engineering; Data mining; Decision trees; Engineering management; Financial management; Information analysis; Technology management; CRM; asymmetric information; mployees´ information;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Intelligence and Financial Engineering, 2009. BIFE '09. International Conference on
Conference_Location
Beijing
Print_ISBN
978-0-7695-3705-4
Type
conf
DOI
10.1109/BIFE.2009.200
Filename
5208837
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