DocumentCode :
3042339
Title :
Designing Services for Happy Times in a Movie Theater
Author :
Hsiao-Wei Chiu ; Nathania, Margaret ; Yi-Ting Lin ; Xu-Xun Huang
Author_Institution :
Dept. of Inf. Manage., Nat. Cheng Kung Univ., Tainan, Taiwan
fYear :
2013
fDate :
29-31 May 2013
Firstpage :
234
Lastpage :
236
Abstract :
This study intends to change customers\´ perceptions for producing a "Happy Times in a Movie Theater" service. Two service design tools, service cycle and service blueprint, are utilized in this study. Finally, this study demonstrates a modified theater service.
Keywords :
entertainment; customer perceptions; happy-times-in-a-movie theater service; service blueprint; service cycle; service design tools; Educational institutions; Electronic mail; Films; Information management; Internet; Motion pictures; Technological innovation; redesign; service design;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Science and Innovation (ICSSI), 2013 Fifth International Conference on
Conference_Location :
Kaohsiung
Type :
conf
DOI :
10.1109/ICSSI.2013.49
Filename :
6599391
Link To Document :
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