Title :
Designing Services for Happy Times in a Movie Theater
Author :
Hsiao-Wei Chiu ; Nathania, Margaret ; Yi-Ting Lin ; Xu-Xun Huang
Author_Institution :
Dept. of Inf. Manage., Nat. Cheng Kung Univ., Tainan, Taiwan
Abstract :
This study intends to change customers\´ perceptions for producing a "Happy Times in a Movie Theater" service. Two service design tools, service cycle and service blueprint, are utilized in this study. Finally, this study demonstrates a modified theater service.
Keywords :
entertainment; customer perceptions; happy-times-in-a-movie theater service; service blueprint; service cycle; service design tools; Educational institutions; Electronic mail; Films; Information management; Internet; Motion pictures; Technological innovation; redesign; service design;
Conference_Titel :
Service Science and Innovation (ICSSI), 2013 Fifth International Conference on
Conference_Location :
Kaohsiung
DOI :
10.1109/ICSSI.2013.49
