The Research of Perception Marketing System Model and Simulation Based on Systems Dynamics

The perception marketing system is the complex social economy system, the research of perception marketing needs to tap its intrinsic mechanism from systematic angle. This paper establishing the Systems Dynamics model of perception marketing system, to check relationship among the marketing opportunity analysis, the STP marketing strategy and the 4C marketing strategies combination from Systems Dynamicpsilas angle.Then analysised the influence of these factors to the revenue.Finally we proposed that the combined action of perception marketing each subsystem can greatly enhance the perception benefits to form exchange.