Success factors of high-tech SBUs: initial findings based on the Israeli electronics and computers industry

A study of high-tech strategic business units focused on establishing a multidimensional concept and exploring the success factors unique to the business-unit level in the industry. On the basis of previous research, a conceptual model served as an aid for capturing the complex relationship between the business unit and its environment, and the latter´s influence on each part of the internal processes which through their interaction determine the outcomes of the strategic business unit. It is argued that two elements in addition to financial terms should be used to measure success: positioning in the market and preparing the necessary assets and infrastructure for future development, manufacturing, and marketing of new products