The Study on Soft-power of Enterprise Culture

Author

Hong, Zhang

Author_Institution

Sch. of Bus., Hohai Univ. Nanjing, Nanjing, China

fYear

2011

fDate

29-31 July 2011

Firstpage

32

Lastpage

34

Abstract

With the increasing competition in the market, competitive advantages of enterprise have been deepened, that is, soft-power of enterprise culture. This paper studies sources and relations of soft-power´s concept at first, then analyzes its situation in garment industry of Chinese manufacturing industry and rural financial industry of service industry, and focus on analyzing the construction and development of cultural soft-power in some representative Chinese enterprises, finally, sums up some concrete and targeted ideas on constructing and enhancing soft-power of enterprise culture in China.

Keywords

clothing industry; organisational aspects; service industries; China; enterprise soft power culture; garment industry; manufacturing industries; market competition; rural financial industry; service industry; Companies; Cultural differences; Force; Indexes; Industries; Technological innovation; competitive advantage of enterprise enterprise culture soft-power;

fLanguage

English

Publisher

ieee

Conference_Titel

Business Computing and Global Informatization (BCGIN), 2011 International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4577-0788-9

Electronic_ISBN

978-0-7695-4464-9

Type

conf

DOI

10.1109/BCGIn.2011.16

Filename

6003819