The Study on Soft-power of Enterprise Culture

With the increasing competition in the market, competitive advantages of enterprise have been deepened, that is, soft-power of enterprise culture. This paper studies sources and relations of soft-power´s concept at first, then analyzes its situation in garment industry of Chinese manufacturing industry and rural financial industry of service industry, and focus on analyzing the construction and development of cultural soft-power in some representative Chinese enterprises, finally, sums up some concrete and targeted ideas on constructing and enhancing soft-power of enterprise culture in China.