Title :
Application of Data Mining Technology in Membership Supermarket´s Customer Segmentation
Author :
Zhou, Shuwen ; Lei, Guanghong
Author_Institution :
Dept. of Comput. Sci., Sichuan Inst. of Technol., Zigong, China
Abstract :
With the gradual development and improvement of China´s market economy, people have gradually realized the importance of customers to the enterprises that, without outstanding customer sources, enterprises are not able to develop in the future. The core technology applied in CRM is data mining. This paper analyzed the customer segmentation and studied how to apply data mining technology in customer segmentation.
Keywords :
customer services; data mining; retailing; CRM; China; customer segmentation; customer sources; data mining technology; enterprises; market economy; supermarket; Analytical models; Business; Data mining; Data models; Educational institutions; Materials; Application; Customer segmentation; Data mining;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2011 International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-0788-9
Electronic_ISBN :
978-0-7695-4464-9
DOI :
10.1109/BCGIn.2011.53
