DocumentCode
3064144
Title
Application of Data Mining Technology in Membership Supermarket´s Customer Segmentation
Author
Zhou, Shuwen ; Lei, Guanghong
Author_Institution
Dept. of Comput. Sci., Sichuan Inst. of Technol., Zigong, China
fYear
2011
fDate
29-31 July 2011
Firstpage
181
Lastpage
183
Abstract
With the gradual development and improvement of China´s market economy, people have gradually realized the importance of customers to the enterprises that, without outstanding customer sources, enterprises are not able to develop in the future. The core technology applied in CRM is data mining. This paper analyzed the customer segmentation and studied how to apply data mining technology in customer segmentation.
Keywords
customer services; data mining; retailing; CRM; China; customer segmentation; customer sources; data mining technology; enterprises; market economy; supermarket; Analytical models; Business; Data mining; Data models; Educational institutions; Materials; Application; Customer segmentation; Data mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Computing and Global Informatization (BCGIN), 2011 International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4577-0788-9
Electronic_ISBN
978-0-7695-4464-9
Type
conf
DOI
10.1109/BCGIn.2011.53
Filename
6003853
Link To Document