Title :
The Core Changes of Promotion Mode in the Era of Knowledge Economy
Author :
Han Rui ; Lei Liu
Author_Institution :
Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
Abstract :
In this paper, the authors discuss the core changes of promotion mode caused by the knowledge-based economy, and point out the measures that companies should take to keep pace with these changes.
Keywords :
promotion (marketing); knowledge economy era; knowledge-based economy; promotion mode; Companies; Dairy products; Economics; Knowledge based systems; Marketing and sales; Powders; Promotion - marketing; Knowledge Economy; Marketing; Sales Promotion;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2011 International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-0788-9
Electronic_ISBN :
978-0-7695-4464-9
DOI :
10.1109/BCGIn.2011.58
