Interface information marketing: a vital aspect of a customer-oriented corporate strategy

There are many areas within an organization where the application of the marketing concept is appropriate. The authors deal with one such area emphasizing internal interfaces in an organization. Specifically, they deal with adopting a marketing perspective in the management of information generated as a result of interaction among functional or divisional units in an organization. It is suggested that the chief information officer (CIO) adopt a marketing perspective in the management of such information, and a framework for this purpose is proposed. Such a marketing focus could influence the CIO to prioritize management information system projects that need to be performed in an organization. This could lead to better management of interface information systems