A Study on Intention to Use Factor in the Internet Banking Websites in Thailand

Author

Cooharojananone, Nagul ; Chofa, Sedtanun ; Phimoltares, Suphakant

Author_Institution

Dept. of Math., Chulalongkorn Univ., Bangkok, Thailand

fYear

2011

fDate

18-21 July 2011

Firstpage

556

Lastpage

561

Abstract

The objective of this paper is to study the effect usability perspectives of banking service websites on the intention to use perspective. The questionnaire survey was conducted to ask university students who have experience on using internet but do not have experience on using internet banking website. They were asked to evaluate by randomly selecting a bank and a tasks. In the experiment, eight perspectives are reliability functionality, efficiency, ease of use, design, learn ability, satisfaction and security. Reliability, factor and regression analysis were conducted to find the effect between these eight on intention to use. Hypothesis on user´ hometown (Urban vs. Rural) toward intention to use is also studied.

Keywords

Internet; Web sites; banking; regression analysis; security of data; Internet banking Web sites; Thailand; learnability; regression analysis; reliability functionality; university students; Analytical models; Banking; Internet; Online banking; Regression analysis; Reliability; Security; Human-Computer Interaction (HCI); Internet Banking; Usability Evaluation; Usability Testing;

fLanguage

English

Publisher

ieee

Conference_Titel

Applications and the Internet (SAINT), 2011 IEEE/IPSJ 11th International Symposium on

Conference_Location

Munich, Bavaria

Print_ISBN

978-1-4577-0531-1

Electronic_ISBN

978-0-7695-4423-6

Type

conf

DOI

10.1109/SAINT.2011.103

Filename

6004212