Examining the Socio-Economic Determinants of Broadband Adopters and Non-Adopters in the United Kingdom

The aim of this study was to examine the socio-economic determinants of broadband adopters and non-adopters in the United Kingdom (UK). The study was conducted using a postal survey. A self-administered questionnaire was sent to 1600 households and a total of 358 replies were obtained from the respondents. This study confirms the findings obtained from a previous study that examined the socio-demographic attributes of the household consumers of broadband technologies in local vicinity, the London Borough of Hillingdon. The findings of this survey support the view the socio-economic attributes such as age, gender, education, income and occupation have an imperative role in explaining the adoption of broadband in the household. A brief discussion on the implications and contributions is also provided in the conclusion of the paper.