DocumentCode
3074145
Title
A Data Mining Model for investigating the Impact of Promotion in Retailing
Author
Bala, Pradip Kumar
Author_Institution
Xavier Inst. of Managemnt, Bhubaneswar
fYear
2009
fDate
6-7 March 2009
Firstpage
670
Lastpage
674
Abstract
The research paper gives a model for investigating the impact of discount-oriented promotional offers in retail sale on the shoppers. The model uses a data mining approach to find the effectiveness of a promotion, "Buy two, get one free (BTGOF)", on the customers. The model inducts decision tree based on the classes defined with the quantity of purchase for the item on promotion.
Keywords
data mining; promotion (marketing); retailing; data mining model; decision tree; discount-oriented promotional offers; retail sale; retailing; Advertising; Conference management; Data mining; Decision trees; Displays; Marketing and sales; Promotion - marketing; Public relations; Robustness; Vents;
fLanguage
English
Publisher
ieee
Conference_Titel
Advance Computing Conference, 2009. IACC 2009. IEEE International
Conference_Location
Patiala
Print_ISBN
978-1-4244-2927-1
Electronic_ISBN
978-1-4244-2928-8
Type
conf
DOI
10.1109/IADCC.2009.4809092
Filename
4809092
Link To Document