Author_Institution :
Tourism Inst., Beijing Union Univ., Beijing, China
Abstract :
Chinese tourism e-business is operated in four basic models, namely, information release model, tourism enterprise operated on-line business model, segmented tourism products on-line business model and integrated tourism products on-line sales model. These models are basically on slight or primary level, suffering from shortages like monotone and identicalness, and lacking uniqueness and depth. Chinese tourism e-business is expected to enjoy its flourishing by model innovations, which are in accordance with the china´s actual conditions, such like expanding the existing models, introducing new models, applying new technologies, redistributing the benefits, integrating on-line and off-line businesses, focusing on segmented markets, creating personalized products and achieving a holistic integration of the industry. The model exploring open up the creative way of industry development in prfound level.
Keywords :
business data processing; sales management; travel industry; Chinese tourism industry; e-business model innovation; online business model; tourism products online sales model; Biological system modeling; Business; Computational modeling; Industries; Marketing and sales; Portfolios; Technological innovation; model innovation; model shortages; tourism e-business; tourism e-business models;