Title :
Research on Reputation Field Model and Referenced Reputation Calculation Model on C2C Market
Author :
Yue, Yang ; Jiao, Gao
Author_Institution :
Sch. of Media Manage., Commun. Univ. of China, Beijing, China
Abstract :
There are shortcomings in the online reputation mechanism for the C2C market at present, the key points are how to valuate the sellerpsilas reputation level and provide reputation evaluation service to the buyer. First, the key factors about the reputation are analyzed in this paper, which are sum and the extent of time. Then, a formula to calculate the sellerpsilas reputation is put forward, by using field theory as reference. At last, a calculation model of reference reputation on C2C market is brought forward.
Keywords :
electronic commerce; security of data; C2C market; field theory; online reputation mechanism; referenced reputation calculation model; reputation evaluation service; reputation field model; Business communication; Conference management; Engineering management; Finishing; C2C market; field theory; referenced reputation; reputation field model;
Conference_Titel :
Information Engineering, 2009. ICIE '09. WASE International Conference on
Conference_Location :
Taiyuan, Shanxi
Print_ISBN :
978-0-7695-3679-8
DOI :
10.1109/ICIE.2009.210
