• DocumentCode
    3077897
  • Title

    Application of Data Mining in Electronic Commerce

  • Author

    Tang, Hewen ; Yan, Honglin ; Yang, Zengfang ; Ma, Yu ; Li, Chunping

  • Author_Institution
    Sch. of Inf. Technol. & Eng., Yuxi Normal Univ., Yuxi, China
  • Volume
    1
  • fYear
    2009
  • fDate
    10-11 July 2009
  • Firstpage
    631
  • Lastpage
    634
  • Abstract
    Data mining has got more and more mature as a field of basic research in computer science and got more and more widely applied in several fields. Electronic commerce is a good example. This paper surveyed some of approaches where data mining has been applied in electronic commerce. And this paper focused on data mining in the context of e-commerce, not surveying the algorithms in data mining.
  • Keywords
    data mining; electronic commerce; data mining application; electronic commerce; Algorithm design and analysis; Artificial intelligence; Business communication; Data mining; Databases; Electronic commerce; Enterprise resource planning; Intelligent agent; Machine learning; Warehousing; KDD; data mining; electronic commerce;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Engineering, 2009. ICIE '09. WASE International Conference on
  • Conference_Location
    Taiyuan, Shanxi
  • Print_ISBN
    978-0-7695-3679-8
  • Type

    conf

  • DOI
    10.1109/ICIE.2009.91
  • Filename
    5211507
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3077897