Egocentric network analysis to score the telecom customers

Social Network Analysis is an important tool to understand and predict the behavioral patterns of the telecom customers. Sciocentric (whole) network analysis processes massive amount of network data, which may include millions of customers and relationships between them. However building the egocentric network for each customer effectively reduces the processing cost and gives the detail visualization of the connection pattern of the telecom customers. This paper addresses the logic behind the egocentric network analysis by taking into account the level of influence of individuals whom they are connected within a network. We also discusses the features of those customers who adapted to certain services within a network and the likelihood of the others adapting to similar services from the same network is predictable. Hence the ROI on marketing towards consumers who belongs to same network increases significantly.