The impact of personality on acceptance of privacy-sensitive technologies: A comparative study of RFID and finger vein authentication systems

The wide and rapid diffusion of ICT has created an environment where consumers must interact with new technology with which they may not be comfortably familiar. Although they often do not fully understand the technological details of these products, consumers find that they need to use a variety of services based on newly introduced ICT, such as Radio Frequency Identification Technology (RFID), Near Field Communication (NFC), or contactless Finger Vein Authentication System (FVAS). Questions regarding whether or not consumers are comfortable with a new technology and how they react when the new technology is introduced need to be addressed, especially in the case where privacy sensitive technology is concerned. This paper investigates the differences in two systems and the reaction to these differences by comparing the results of a questionnaire administered to two separate groups of subjects. It also presents findings from applying the Big-Five Test for Personal Traits to these same groups in an analysis that examines the correlation between Neuroticism and attitudes toward new ICT.