DocumentCode
3091093
Title
Function and operation mechanism of specialized department of service innovation: The case of China
Author
You, Suchuan ; Mu, Yu ; Xu, Ming
Author_Institution
Glorious Sun School of Business and Management, Donghua University, Shanghai, China
fYear
2013
fDate
17-19 July 2013
Firstpage
878
Lastpage
883
Abstract
In recent years, specialized R&D or management departments of service innovation have appeared in some large-size enterprises in China, which aim to effectively manage service innovation activities. This article studied on cases of ten leading enterprises in China and summarized the function of the specialized department in service innovation. Its functions include managing ideas and innovative platform, monitoring and assessing service innovation projects, managing enterprise´s service innovation strategy, directly attending service innovation and building enterprise´s service innovation culture. Specialized department of service innovation is the critical driving force for enterprise´s innovation with certain operation mechanism inside. Establishing specialized department of service innovation in enterprises has a beneficial effect on service innovation and as well reference significance for modern enterprises. This study provides some reference and practical approaches for enterprises to develop service innovation positively and efficiently and enhance enterprises´ competiveness.
Keywords
Educational institutions; Entertainment industry; Investment; Monitoring; TV; Technological innovation; function; operation mechanism; promotion approach; service innovation; specialized department of service innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2013 10th International Conference on
Conference_Location
Hong Kong, China
Print_ISBN
978-1-4673-4434-0
Type
conf
DOI
10.1109/ICSSSM.2013.6602563
Filename
6602563
Link To Document