• DocumentCode
    3091093
  • Title

    Function and operation mechanism of specialized department of service innovation: The case of China

  • Author

    You, Suchuan ; Mu, Yu ; Xu, Ming

  • Author_Institution
    Glorious Sun School of Business and Management, Donghua University, Shanghai, China
  • fYear
    2013
  • fDate
    17-19 July 2013
  • Firstpage
    878
  • Lastpage
    883
  • Abstract
    In recent years, specialized R&D or management departments of service innovation have appeared in some large-size enterprises in China, which aim to effectively manage service innovation activities. This article studied on cases of ten leading enterprises in China and summarized the function of the specialized department in service innovation. Its functions include managing ideas and innovative platform, monitoring and assessing service innovation projects, managing enterprise´s service innovation strategy, directly attending service innovation and building enterprise´s service innovation culture. Specialized department of service innovation is the critical driving force for enterprise´s innovation with certain operation mechanism inside. Establishing specialized department of service innovation in enterprises has a beneficial effect on service innovation and as well reference significance for modern enterprises. This study provides some reference and practical approaches for enterprises to develop service innovation positively and efficiently and enhance enterprises´ competiveness.
  • Keywords
    Educational institutions; Entertainment industry; Investment; Monitoring; TV; Technological innovation; function; operation mechanism; promotion approach; service innovation; specialized department of service innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Systems and Service Management (ICSSSM), 2013 10th International Conference on
  • Conference_Location
    Hong Kong, China
  • Print_ISBN
    978-1-4673-4434-0
  • Type

    conf

  • DOI
    10.1109/ICSSSM.2013.6602563
  • Filename
    6602563