DocumentCode
3092421
Title
Group-buying price mechanism with two suppliers
Author
Lei Guan
Author_Institution
Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China
fYear
2013
fDate
17-19 July 2013
Firstpage
149
Lastpage
153
Abstract
Group buying price (GBP) mechanism is a useful pricing mechanism in online selling. In this study, we focus on the case that buyers are small retailers, and there are two suppliers in the market. Retailers´ ordering choice is discussed, and we also study how the supplier should set the GBP price curve. The conclusion shows that to beat the fixed price, the supplier should not use a small slope price curve. And retailers´ group buying is not always better for the supplier.
Keywords
Internet; pricing; retail data processing; GBP mechanism; GBP price curve; group-buying price mechanism; online selling; retailer ordering choice; slope price curve; small retailers; suppliers; Economics; Educational institutions; Equations; Internet; Organizations; Pricing; fixed price; group-buying; retailers; suppliers;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2013 10th International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4673-4434-0
Type
conf
DOI
10.1109/ICSSSM.2013.6602621
Filename
6602621
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