Co-creating vision with employees: The driving force of corporate transformation

Service industries are playing an increasingly important role in economic growth. Many manufacturers are transforming themselves from product-centric into service-centric companies in order to gain an advantage in competitive markets. Leaders of such companies have to face the most pervasive challenge-achieving successful transformation without exposing their company to uncontrollable risk. The paper conceptualizes the key factors of transformation and identifies the importance of vision co-creation rather than top-down one-way transport of vision dominated by leaders. The main purpose of this research is to provide leaders with different lens through which to consider their manner, behavior and influence, and build a leadership process framework for achieving successful corporate transformation.