DocumentCode
3092563
Title
Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value
Author
Jinsong Huang ; Chenyang Zhou ; Weiwei Han
Author_Institution
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
fYear
2013
fDate
17-19 July 2013
Firstpage
12
Lastpage
17
Abstract
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on competitive advantage, and the differentiation is the main source of competitive advantage in China.
Keywords
competitive intelligence; customer satisfaction; manufacturing industries; China; competitive advantage; customer satisfaction; customer value; evaluation model; Computational modeling; Customer satisfaction; Educational institutions; Equations; Industries; Mathematical model; Reliability; competitive advantage; customer satisfaction; customer value; partial least squares; structural equation model;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2013 10th International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4673-4434-0
Type
conf
DOI
10.1109/ICSSSM.2013.6602629
Filename
6602629
Link To Document