Title :
Behavioral and Technical Factors Affecting M-payment Adoption: A Proposal Framework
Author :
Taeb, Rose ; Keramati, Abbas ; Larijani, Arad Mousavi
Author_Institution :
E-Commerce, Lulea Univ. of Technol. of Sweden, Tehran, Iran
Abstract :
Objective of this research is to investigate customers´ adoption of M-payments by examining the adoption determinants that are specific for the M-payment context. For this aim, we are going to review some adoption theories and previous studies which have been done in adoption of m-payment area and extract the most significant factors and finally develop appropriate model for Iranian customers. The proposed conceptual model combines technological Factors of Mallat [Mallat N. (2007)] and behavioral factors of Dahlberg and Oomi [Dahlberg T. and A. Oomi(2007)] models about M-payment adoption.
Keywords :
customer services; electronic commerce; Dahlberg model; Iranian customers; M-payment adoption; Oomi model; behavioral factors; customer adoption; technological Mallat factors; Asynchronous transfer mode; Business; Impedance; Industrial engineering; Information systems; Instruments; Internet; Mobile handsets; Proposals; Switches;
Conference_Titel :
Computer and Electrical Engineering, 2009. ICCEE '09. Second International Conference on
Conference_Location :
Dubai
Print_ISBN :
978-1-4244-5365-8
Electronic_ISBN :
978-0-7695-3925-6
DOI :
10.1109/ICCEE.2009.104
