DocumentCode
3101038
Title
Effect of bargaining in electronic commerce
Author
Liang, Ting-Peng ; Doong, Her-Sen
Author_Institution
Dept. of Inf. Manage., Nat. Sun Yat-Sen Univ., Kaohsiung, Taiwan
fYear
1999
fDate
36373
Firstpage
174
Lastpage
181
Abstract
In this study, we investigate the effect of bargaining and three different bargaining strategies in electronic commerce. An intelligent agent that allows customers to bargain for a better price was implemented and integrated into the experimental store. The results show that consumers prefer shopping at bargaining stores even when there is no financial gain. Furthermore, different bargaining strategies and personalities may affect the outcome and customer satisfaction
Keywords
electronic commerce; human factors; software agents; bargaining stores; bargaining strategies; consumer preferences; customer satisfaction; electronic commerce; financial gain; intelligent agent; personalities; price; Costs; Customer satisfaction; Electronic commerce; Information management; Intelligent agent; Merchandise; Multidimensional systems; Pricing; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Advance Issues of E-Commerce and Web-Based Information Systems, WECWIS, 1999. International Conference on
Conference_Location
Santa Clara, CA
Print_ISBN
0-7695-0334-9
Type
conf
DOI
10.1109/WECWIS.1999.788207
Filename
788207
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