Title :
Effect of bargaining in electronic commerce
Author :
Liang, Ting-Peng ; Doong, Her-Sen
Author_Institution :
Dept. of Inf. Manage., Nat. Sun Yat-Sen Univ., Kaohsiung, Taiwan
Abstract :
In this study, we investigate the effect of bargaining and three different bargaining strategies in electronic commerce. An intelligent agent that allows customers to bargain for a better price was implemented and integrated into the experimental store. The results show that consumers prefer shopping at bargaining stores even when there is no financial gain. Furthermore, different bargaining strategies and personalities may affect the outcome and customer satisfaction
Keywords :
electronic commerce; human factors; software agents; bargaining stores; bargaining strategies; consumer preferences; customer satisfaction; electronic commerce; financial gain; intelligent agent; personalities; price; Costs; Customer satisfaction; Electronic commerce; Information management; Intelligent agent; Merchandise; Multidimensional systems; Pricing; Testing;
Conference_Titel :
Advance Issues of E-Commerce and Web-Based Information Systems, WECWIS, 1999. International Conference on
Conference_Location :
Santa Clara, CA
Print_ISBN :
0-7695-0334-9
DOI :
10.1109/WECWIS.1999.788207
