The Analysis and Suggestions on Online Shopping Behavior of College Students

China is having an online shopping boom at present. Online shopping has become a very good shopping channel for college students because of its convenience and quickness. This paper describes the motivation of college students´ online shopping. And analyzing the restraints of college students´ online shopping from three aspects--Integrity, security and distribution. Finally, giving the recommendations from the following aspects: improving awareness of prevention for network risks; searching the information of products actively; choice of sellers and logistics companies.