Title :
The Implementing Strategy of CRM in the Environment of E-Commerce
Author_Institution :
Environ. Manage. Coll. of China, Qinhuangdao, China
Abstract :
The integration of E-commerce and CRM is inevitable. This paper describes the influence on CRM from the development of E-commerce from three aspects: support of material conditions, support of technology and management of business. It explores the implementing strategy of CRM in the environment of E-commerce from following aspects: making use of the information system of customer data fully, strengthening communication with customers to develop a good relationship with customers; establishing online community to develop a stable customer group; carrying out one-to-one marketing to provide personalized service.
Keywords :
Internet; customer services; electronic commerce; CRM; business management; e-commerce environment; information system; material conditions; one-to-one marketing; online community; personalized service; Business; Communities; Educational institutions; Information systems; Internet; Materials; Presses;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006108
