Title :
On Meticulous Marketing Countermeasure to Sichuan Custom Cultural Tourism
Author :
Wang, Jiabin ; Li, Qiong
Author_Institution :
Marketing Dept., Chengdu Univ. of Technol., Chengdu, China
Abstract :
Sichuan is abound in resources of custom cultural tourism, while be lack of market operation. The essay produced a new train of thought for Sichuan custom cultural tourism by the theory of modern meticulous marketing on the basis of the wrong region of custom cultural tourism during the course of developing tourism resources market.
Keywords :
cultural aspects; marketing; travel industry; Sichuan custom cultural tourism; meticulous marketing countermeasure; tourism resources market development; Business; Cultural differences; Educational institutions; IEEE Journals and Transactions On-LINE - OpeRA; Industries; Machinery; Presses;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006187
