Title :
The Study of Highway Long-Distance Passenger Network Marketing Platform
Author :
Zhang Xiaodong ; Sun Xian
Author_Institution :
Beijing Jiaotong Univ., Beijing, China
Abstract :
Analysing the domestic long-distance road passenger transportation problems, combining with the current national long-distance road passenger transportation characteristics and needs of passengers, the paper elaborates the development of online marketing platform ideas, design , function, the platform application and the society significance. The information on the realization of the construction of long-distance road passenger transportation has some significance.
Keywords :
marketing; roads; transportation; domestic long-distance road passenger; domestic transportation problems; highway long-distance passenger network marketing platform; national long distance road passenger; online marketing; Business; Economics; Industries; Management information systems; Roads;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006207
