Title :
A Research on E-Commerce´s Effective Use by Small Retail Business
Author_Institution :
Zhengzhou Inst. of Aeronaut. Ind. Manage., Zhengzhou, China
Abstract :
The development of e-commerce promotes the development of invisible market, After a brief overview of the mount of trade conducted electronically has grown extraordinarily with widespread Internet usage, we discuss the impact and challenge on small retail business by e-commerce, This is followed by the advantages of the E-commerce´s Use of small retail business. At last we give some advice on how small retail businesses can use e-commerce effectively.
Keywords :
Internet; electronic commerce; retail data processing; Internet; e-commerce; electronically conducted trade; invisible market; small retail business; Business; Consumer electronics; Electronic commerce; Electronic mail; Industries; Internet; Marketing and sales;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006227