DocumentCode :
3104836
Title :
Are there first-mover advantages in B2B ecommerce technologies?
Author :
Hidding, Gezinus J. ; Williams, Jeffrey R.
Author_Institution :
Loyola Univ., Chicago, IL, USA
fYear :
2003
fDate :
6-9 Jan. 2003
Abstract :
Recently, "dot-com " startups relied on the well-known concept of "first-mover advantage" to justify huge marketing expenses and large financial losses. The idea was that once the firm had gathered customers, it would keep those customers because it had a first-mover advantage. But was that assumption valid? We analyzed whether first-mover advantage actually occurred in 19 information technology product categories that enable B2B ecommerce (and 6 that enable B2C ecommerce). Consistent with earlier studies in other industries, we found that, in half the product categories, the current leaders were among the first three entrants. However, we identified an important refinement. In at least 80% of the product categories in our sample, the first movers lost their initial advantage. This paper presents detailed results, including pioneer lead times and leader lag. It also presents implications for strategic management practitioners, as well as suggestions for further research.
Keywords :
Internet; electronic commerce; B2B e-commerce; B2C e-commerce; business-to-business commerce; business-to-consumer commerce; electronic commerce; financial losses; first-mover advantages; marketing expenses; product categories; strategic management; Collaborative software; Companies; Electronic commerce; Hardware; Information analysis; Information technology; Operating systems; Refining; Software tools; Web and internet services;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences, 2003. Proceedings of the 36th Annual Hawaii International Conference on
Print_ISBN :
0-7695-1874-5
Type :
conf
DOI :
10.1109/HICSS.2003.1174387
Filename :
1174387
Link To Document :
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