Title :
Electronic marketing
Author :
Kambil, Ajit ; Kamis, Arnold ; Koufaris, Marios ; Weinberg, Bruce D.
Author_Institution :
Institute for Strategic Change Accenture
Keywords :
Computational Intelligence Society; Consumer electronics; Educational institutions; Electronic commerce; Information systems; Instruments; Internet; Irrigation; Statistics; Testing;
Conference_Titel :
System Sciences, 2003. Proceedings of the 36th Annual Hawaii International Conference on
Print_ISBN :
0-7695-1874-5
DOI :
10.1109/HICSS.2003.1174432