Title :
The Research on Classification of Mobile Business Model
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
Based on the concept of mobile business model (MBM) and the two dimensions which is the types of business continuously enrich and mobile commerce value chain continuous improvement, it proposed a multi-dimensional classification framework of MBM. Mobile business model will be divided into three categories, they are the basic mode of communication, information services and expand model of business.
Keywords :
electronic commerce; mobile computing; mobile business model; mobile commerce value chain; multidimensional classification framework; Business communication; Companies; Conference management; Decision making; Engineering management; Environmental economics; Knowledge management; Mobile handsets; Resource management; Technology management; Business model; Mobile commerce; Value chain;
Conference_Titel :
Future Information Technology and Management Engineering, 2009. FITME '09. Second International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4244-5339-9
DOI :
10.1109/FITME.2009.78
