Research and Empirical Analysis on Evaluation of Customer Satisfaction Based on Network Group Buys

This paper is from the view of customer to construct an evaluation target system based on customers´ satisfaction; combining AHP with the gray evaluation method to establish the evaluation model, and then conduct the empirical analysis. The result shows that this method is practical and feasible, and it is truly consistent with the actual situation, which has a guiding sense for the network group buys making the right marketing strategy.