DocumentCode
3106453
Title
Research and Empirical Analysis on Evaluation of Customer Satisfaction Based on Network Group Buys
Author
Liang, Baosong ; Zhao, Donghong
Author_Institution
Coll. of Inf. & Manage. Sci., Henan Agric. Univ., Zhengzhou, China
fYear
2011
fDate
16-18 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
This paper is from the view of customer to construct an evaluation target system based on customers´ satisfaction; combining AHP with the gray evaluation method to establish the evaluation model, and then conduct the empirical analysis. The result shows that this method is practical and feasible, and it is truly consistent with the actual situation, which has a guiding sense for the network group buys making the right marketing strategy.
Keywords
customer satisfaction; decision making; grey systems; AHP; customer satisfaction; evaluation target system; gray evaluation method; marketing strategy; network group buys; Bismuth; Customer satisfaction; Indexes; Internet; Logistics; Privacy; Security;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7253-6
Type
conf
DOI
10.1109/ITAP.2011.6006315
Filename
6006315
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