Title :
Apparel Design for Global Market: Kansei Engineering Perspective
Author :
Rajasekera, Jay ; Karunasena, Hiranthi
Author_Institution :
Grad. Sch. of Int. Manage., Int. Univ. of Japan, Minamiuonuma, Japan
Abstract :
Apparel is the single largest export commodity in Sri Lanka. Over the recent years, the country has become the high-end producer for some of the world´s top fashionable brands, where design plays a key role when it comes to marketing. This paper looks at how Kansei Engineering can be introduced for Sri Lankan apparel designers.
Keywords :
clothing; globalisation; marketing; product design; Kansei engineering; Sri Lanka; apparel design; export commodity; global market; marketing; Asia; Clothing; Companies; Educational institutions; Image color analysis; Industries; Skin; Fashion Design; Kansei Engineering; Sri Lanka;
Conference_Titel :
Biometrics and Kansei Engineering (ICBAKE), 2013 International Conference on
Conference_Location :
Tokyo
DOI :
10.1109/ICBAKE.2013.39
