Research on the International Competitiveness of the Rice in Hunan

Hunan is a major grain production province in China. This paper focused on the international competitiveness of Hunan rice. Firstly, we evaluated its competitiveness in achievement by using two indexes (TC and RCA), and found that the rice of Hunan had comparatively strong international competitiveness before the year 2001, but became non-preponderant in recent years. Then, its competitiveness in strength was analyzed from two aspects (price and quality), and the conclusion was that the competitiveness mainly came from the low price. Further, we discussed its competitiveness in potential based on the diamond model of Michael Porter, and thought that Hunan rice had no advanced and durative competitive potential, and its existing competitiveness in achievement and strength only originated from the labor resources advantage, not technological, marketable or political advantage. At last, this paper pointed out that strengthening government support, pulling technological innovation, extending industrial chain and optimize exporting structure could be the crucial measures to improve and preserve the competitiveness of Hunan rice.